Effective Date: September 17, 2025
This Privacy Policy explains Culligan Soft Water Service Company’s data practices, defines our users’ (“you” or “your”) privacy options, and describes how your information is collected and used by Culligan Soft Water Service Company (“we,” “us,” “our,” or “Culligan Water”).
This Privacy Policy, along with our Terms of Use, governs your use of the Culligan Water website at http://www.culliganwater.com/ and https://www.onlinebiller.com/culliganwater (the “Sites”), any mobile application we may develop, and any information we may access through social media platforms such as Facebook , Instagram, LinkedIn or Twitter. For the purposes of this Privacy Policy, we will refer to all of these access points as the Culligan Water system (“System”).
Personal information means any identifying information, usually your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. Personal information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of personal information varies from one jurisdiction to another.
Revisions to the Privacy Policy
We reserve the right to modify this Privacy Policy from time to time and will mark new versions with a corresponding effective date. We recommend you visit the Site to review any changes in our practices. Your continued use of the System constitutes your agreement to our then-current Privacy Policy.
By using the Culligan Water System, you agree to the terms of this Privacy Policy.
What Information is Collected?
Information Collected Directly from You
We may collect personal information about you in connection with your use of our System. For example, this information may be voluntarily provided when you sign up for a mailing list online or through our events, enroll in online payments, use the “Find my Dealer” feature, register an account, fill out a “Contact Us” form or contact us at your offices, enter a promotion, schedule an appointment, request an in-home water test, redeem a special officer, apply for employment, or submit information in connection with a purchase or as part of other online services. The information we may collect includes, but may not be limited to:
- Name;
- Email address, phone number, mailing address, and other contact information;
- Financial information necessary to process a purchase, bill, or other request;
- Employment history or other qualifications for assessing applications;
- Transaction data about products and services you have purchased and are interested in, such as water softening or drinking water;
- Profile information such as your account information;
- Business affiliations;
- Results from water testing
- Social media identifiers and public information; and
- Other information related to your requests or inquiries.
Information Collected from Third Parties
We may collect and receive personal information about you such as technical usage data from various types of third parties, including analytics providers, advertising networks, affiliates, marketing partners, social media and technical data and/or tracking data from analytics providers, advertising networks and search information providers.
Information Collected Automatically
Some of the personal information we collect from you may happen automatically. We use tracking technologies such as cookies, log files, and pixel tags to automatically collect information when users visit our System. Information we collect includes but may not be limited to:
- IP address to measure our website traffic and to help provide a more personalized experience;
- Information regarding your browser and other technical specifications required to use our System;
- Your transaction history relating to the use of our products and services;
- Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Site, and for us to credit your account for various online transactions; and
- Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites.
For more information, see the “Cookies and Similar Technologies” section below.
Collecting Information from Children Under the Age of 16
Our Site and System are not designed or targeted for children, and we do not knowingly collect, maintain, or use personal information from any person under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we may delete such information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal information on our System without their permission. If you learn that a child under the age of 16 has provided us with personal information in violation of this Privacy Policy, then you may alert us at privacy@culliganwater.com. We will take reasonable steps to delete that information as quickly as possible.
How Is the Information We Collect Used?
We collect information about you in order to provide you with services and products, and also to collect information that is necessary for the System to work properly. We use personal information for a variety of purposes related to our business, including but not limited to:
- Providing services and support
Performing the essential functions of the System including responding to inquiries, locating a dealer, fulfilling orders and requests, processing payments, providing support and troubleshooting, and communicating with users about their use of the System, providing service reminders or responses regarding a user initiated inquiry on the System.
- Communicating with users about products or services
Sending or initiating direct marketing programs, such as newsletters or information about new products or services we are offering; using content from social media platforms where users discuss our products or use a hashtag related to our products.
- Personalizing user experiences on our System
Tailoring content on the System based on user location, preferences, and other personalization factors.
- Analytics and System improvement
Tracking information about your visits to our Site or use of the System to allow us to provide better service; using certain online preferences in the aggregate across all users to evaluate the System and develop additional products and services to offer.
- Compliance with legal obligations
Sharing information to comply with the law or a legal proceeding, such as in response to a subpoena or court order.
- Other purposes necessary to carry out our obligations under this Privacy Policy or our Terms of Use for which we provide specific notice at the time the information is collected.
Disclosure of Information
We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow the third parties we work with to better serve our users. We will not share personally identifiable information in these instances, other than as described in this Privacy Policy.
We will not share your information with third parties to directly market their products to you. We may provide user information to third-party service providers or vendors for purposes including but not limited to:
- Initiating direct marketing programs on our behalf;
- Data tracking;
- Processing bills and payments;
- Maintenance or development of our System;
- Development of online products, services, or customer service, or new product development; and
- Other contracted promotional opportunities provided to our users.
Sharing with Affiliated Entities
We may also share this information with any subsidiaries, franchisees, licensees, suppliers, distributors, dealers, affiliates, assigns, successors, or other related entities and their respective owners.
Text Messaging
We may share your SMS opt-in or consent status, with our dealers and third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to our System or providing you with the services of that campaign.
Sharing with Law Enforcement
We may also share your personal information in connection with government or law enforcement requests or in response to investigations, subpoenas, court orders, or other legal processes to protect the rights or property of Culligan Water, its affiliates, users, and customers, establish or exercise our legal rights or defend against legal claims, or as otherwise required by law.
Business Transfers
We may also disclose your information to a third party as part of reorganization or a sale of the assets of Culligan Water, or its subsidiaries or divisions. Any third party to which Culligan Water transfers or sells the System or related assets will have the right to continue to use the personal and other information that you provide to us.
Cookies and Similar Technologies
We use cookies, pixel tags, and similar technologies to gather information about your use of our System and to customize your experience using the System.
Cookies
Cookies are small data files that help us keep track of your usage of the System. Many of the cookies we use enable the System to function as you would expect it to. Persistent cookies enable the System to remember things like your login information so you do not have to re-enter it, and session cookies allow us to do things like retain items in your shopping cart when you navigate away from the page, both of which help us optimize user preferences, and other personalized settings. Cookies also enable us to track and analyze user behavior in order to improve our System. Most web browsers automatically accept cookies but you can choose to accept or decline certain types of cookies if you prefer. However, declining cookies may impact the functionality of the System and in some cases you may not be able to access the functions of the System. We may use the following categories of cookies on the System (Strictly Necessary, Functionality, Analytical/Performance Cookies, and Targeting):
- Third-party cookies
Third party cookies are not installed directly by our System, but by third parties such as advertisers. Third party cookies are used to track advertising preferences from site to site, and to gather data about users’ browsing habits in order to improve the user experience.
Behavioral Advertising and Retargeting
We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Culligan Water product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with Culligan Water products or services. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.
Like many other companies, we rely on retargeting, also known as remarketing, which is a type of marketing strategy that helps businesses “remind” visitors of their products and services after they leave their websites. For instance, through the use of cookies (and similar technologies) placed by advertising providers, online identifiers (considered personal information) are collected and then used to identify visitors to the Site on other websites or social media platforms. With this information our advertising providers may serve relevant ads on consumers who previously visited the Site.
Clear GIFs
Clear GIFs (also called pixel tags or web beacons) are small files embedded in websites that tell us what content a user accesses and how users navigate the System. Clear GIFs enable us to track and analyze user behavior on the System in order to make it more intuitive and user friendly.
How is User Information Protected?
We make reasonable efforts to maintain administrative, physical, and technical safeguards for all user information collected in our System, designed to protect your information from unauthorized access and against unlawful processing, accidental loss, destruction and damage. The transmission of information via the internet is not completely secure, so we cannot make any guarantees as to the security or privacy of your information.
We retain data collected from you only for as long as necessary to complete the purpose for which it was collected.
Your Options
By providing information to us or using our System, you are consenting to our use of your data as outlined in this Privacy Policy.
While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:
- You may have your contact information removed from our marketing lists to inform users of new or relevant products, services, and special offers by email by clicking on the unsubscribe link in any email communication received from us. You may also unsubscribe by emailing us at unsubscribeme@culliganwater.com and putting the text “Unsubscribe” in the subject line and the email address you are unsubscribing from our marketing list in the body of the email.
- You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral AdvertisingI” section.
Third Party Websites and Links
Our System may contain links to other websites. These websites may have privacy policies different than our Privacy Policy. The System may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media or other third-party websites is governed not by this privacy policy but by the terms of use and privacy policy of the particular platform.
Do Not Track Signals
At this time, the System does not respond to browsers’ Do Not Track signals.
Contacting Us
For additional information pertaining to our Privacy Policy, please contact:
Culligan Water
6030 Culligan Way
Minnetonka, MN 55345
privacy@culliganwater.com