Water: "The New Oil"

Culligan of Phoenix has launched an initiative to conserve water and salt used to soften water. Consumers are invited to call Culligan's "Green Solutions" Hot-line ANYTIME at 602-904-5782 to receive recommendations for their home or business.

As the population of Arizona has grown, water conservation and reuse have become important factors in meeting current and future demand for Arizona's most precious liquid asset. Limited water supplies, rising salinity levels, and increasing consumption require innovative technological answers and new approaches to water issues.

Culligan is on the forefront of helping to solve the water dilemma through innovative treatment using advanced membrane separation technologies, more efficient traditional treatment methods, as well as treatment of nontraditional "challenged" water sources such as brackish ground water. Culligan supports the Central Arizona Salinity Study recommendation of a two-pronged public outreach effort: one component being a Salinity Awareness Campaign (SAC) to provide basic information on salinity and how it affects water resources; the second a Water Softener Efficiency Campaign (WSEC) which shows how users can use water softeners efficiently to decrease the amount of salinity entering the sewer system.

Consumers can replace old ion exchange water softeners using time clocks to trigger regeneration with new demand-based water softeners that are highly efficient in terms of salt and water use. Culligan's patented, ultra-efficient digital system detects changes in water hardness, regenerates only when needed, and stops automatically when regeneration is completed. This saves on water and salt when compared to non-electric and electric metered water softeners. A metered unit will save 60% water and 20% salt compared to a time clock unit while, by comparison, Culligan's Smart Sensor technology saves 79% water and 40% salt.

Culligan also leads in offering portable exchange tank service in Phoenix. These tanks are delivered to homes and businesses fully regenerated and ready to soften water. Upon exhaustion, the tanks are returned to the Culligan plant where they are reprocessed and restored for reuse. This central regeneration permits the efficient reclamation of brine and water for reuse and eventual disposal in an acceptable site such as an evaporation pond. For the consumer there is no equipment or salt to buy, and no drain line is required. For the wastewater treatment plant, there are no salts added to the sewer. Compared to a time clock unit, portable exchange saves 82% water and 58% salt.

Better quality of life through better water is not just a slogan - it's what we do every day at Culligan. Culligan holds 274 active patents in water treatment worldwide and Culligan products possess the industry's most advanced state-of-the-art features due to our in-house research and development facility and accredited analytical lab. Our commitment to green fits every facet of today's lifestyle at home and work, and makes the world a safer, cleaner and greener place to live. Join us in playing a role in solving water issues through creative solutions to problems and adopting better practices. Call our "Green Solutions Hot-line" to learn more about our three step plan to conserve water and to reduce salt use:

Step 1 - Evaluate your current water softening technology
Step 2 - Recommend softening solutions to reduce water consumption and salt use in your home or business
Step 3 - Replace old inefficient technology with new more efficient technology to Achieve water and salt usage savings